News Release 075

New Missouri State Parks website breaks records with better form and function

Volume 39-075 (For Immediate Release)
For more information: 573-751-1010

JEFFERSON CITY, MO., MARCH 25, 2011 – The new Missouri State Parks website has reached 1 million page views in less than a month, a new milestone. The site, mostateparks.com, was launched with a new design and new content on Feb. 28. It broke the 1 million-page-view mark around 3:30 p.m. on Thurs., March 24.

"Our state parks and historic sites are truly Missouri treasures," Gov. Jay Nixon said. "For many people, going to the web is the first step in taking a trip. By creating a visually appealing, interactive website that puts useful information at your fingertips, we’re making it easier than ever to take that first step. It’s also easier to search, easier to reserve a campsite or cabin, and easier to visit some of the state’s greatest places."

The redesigned website includes videos and slideshows of each park; pictures of every campsite in the state park system; calendars of events for individual parks; an at-a-glance map on the front page that helps visitors narrow their search for the park that matches their interests; and dozens of other user-friendly features.

The average site user views more than six pages on a visit, and spends more than five minutes on the site.

"We wanted to create a site that people would immerse themselves in," said Bill Bryan, director of the Missouri Department of Natural Resources' Division of State Parks. "Every park has its own photo gallery and nearly every park has its own video. The best advertisement for Missouri's state park system is the parks themselves – and now we’re giving people a chance to see them -- no matter where they are."

In addition to breaking the 1 million-page-view mark for the first time, other key year-over-year performance improvements include:

A 123 percent increase in the number of page views compared to the same time period in 2010.
A 43 percent increase in the number of visits, and a 24 percent increase in unique visitors.
A 56 percent increase in the average number of page views; a 67 percent increase in the average time spent on the site.

The site redesign was a joint project between the Department of Natural Resources and the Office of Administration’s Information Technology Support Division, which provided the programming, design and implementation of the site.

For more information about the state parks system and other Missouri attractions, go to stateparks.mo.gov or MO.gov.

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